12 amazing things you should know to win big with marketing your Private label supplements and Nutraceuticals
With the evolution of the millennia generation known as the computer age, coupled with the inception of the internet, people are now becoming more conscious of their health. This has invariably resulted in the increase of the production of supplements and vitamins.
For instance, Robin Mathur’s supplement company started from a two bedroom apartment, approximately an year and a half back, made great sales and incurred numerous profits which made him relocate his company to a 2,600 square foot warehouse. Robin was able to make great sales owing to his ability to hit the supplement market with great products. Though he is presently facing some marketing problems, he feels he needs to get along with the current market trends in order to remain in a highly competitive market. He is using customers’ feedback to analyze the various current market trends.
Fortunately, a good number of his customers responded with quite a number asking for more quality products.
He took these numerous feedbacks into consideration and made some vital strategic moves which eventually paid off. Similar to Robin Mathur, quite a number of supplement companies are facing same challenges. Here are 2017s top marketing strategies for supplement and nutraceutical marketers.
1. Create a Valuable Resource with a top-notch online presence
Creating a valuable resource, that would enable your potential customers have adequate ideas of your products and services is important. There are numerous ways to creating valuable resource. You could start by creating a website and explicitly detailing your various goods and services online. Buyers would want to easily have a feel of your supplements when you are able to convince them. Publish articles and blog posts on your various supplements and always make yourself available to questions. This will certainly keep them coming.
2. Get Acquainted with the various social media platforms
Are you a social media savvy entrepreneur? Post the inception of social media platforms such as LinkedIn, Twitter, Facebook and lots more, there has been a tremendous increase in their usage in marketing and selling products online. This has tremendously increased sales of goods and services. Create an eye catchy logo, website and post well-targeted articles across all social platforms. With time, your brand will certainly go viral.
3. Create Banners and Pay Per Click Ads using Adwords
As opined earlier, online advertising also known as e-commerce is one of the most vital ways of marketing goods and services online. After creating your website, try as much as possible to send some real traffic to your site. This will certainly increase your chances of making better sales.
Increase your traffic by creating eye catchy banners and pay-per-click adverts.
4. Affiliate Program for Your Products
Try an affiliate program for your products and tie up with other websites or blogs. This procedure has worked for quite a number of well-known companies such as Amazon. You may not necessarily pay them to spread the word, but if you have to, do not hesitate. These affiliate marketers will motivate other bloggers and article writers to write about you. This is another strategic way of marketing your products.
5. Superb First Impression
When last did you update your website? Remember to always make changes to your web contents and keep your website up to date. Your website’s content matters a lot to the growth of your products. Check to ensure your details are always updated; create wonderful unique logos and set yourself apart. Make changes wherever required to beautifully and subtly convey your brand ethos.
6. Create videos
Have you ever heard of the word video marketing? Some clients tend to get easily convinced just by having a look at your video. A properly advertised televised commercial advert could get your customers running to you.
Creating YouTube channels could also be of assistance.
7. Tell your real story
Was it the passion or the zeal to make more money that led you into the supplement business? Or was it the passion to help people who wanted better health? Perhaps it was the passion. Perhaps these supplements and vitamins have been of great benefit to you and you are just seeking for a way to give back to humanity.
Tell people your true story as this will make people feel inspired by your band. Let your band tell the story.
8. Place ads on Magazines & Radio Stations
Placing ads on magazines, as well as on radio stations, is also another vital way to creating awareness about your supplement brand. Its a must to have your brand visible on multiple platforms. You should ideally target being, where there are prospective eye balls.
9. Targeted Advertising to your prospective customers
While expecting a good fraction of your target audience to come through magazine and radio adverts as they would get the information from the comfort of their homes, creating a more strategic approach could make some additional change. Design brochures, flyers, and billboards to target these people.
Distribute them in salons, spas, shopping malls, and other social places with high target audience footfall.
There’s no dearth of ideas, of course, the one you chose should be the one that gives you the best return on investment and positions your brand well in the eyes of your targeted customer, thereby creating the desired perception for your brand and conveying everything that your brand is very subtly and effectively.
10. Participate in Trade and Camp Shows
Get informative. Visit shows, trade fairs, and other community development shows. You could either sponsor these programs or be their guest. This is another splendid strategic way to market your product as a way.
11. Remain Flexible
Every new hour, minute or second that passes by, new products are being introduced in the supplements industry, new trends are being circulated and new strategies are being mapped out. As a supplement company owner, you are expected to stay on top of all these. Always stay in touch with the right market in order to get first-hand information on goods and services, as this will help you properly serve your customers.
12. Reassess Your Manufacturer’s capabilities
Your present supplement manufacturer could be one of the sole reasons you aren’t making great sales. They may be using outdated techniques. Talk to them, if they do not improve their services, move ahead and change your supplement manufacturer without sentiments.
Supplement Manufacturing companies such as Tosc Pharmaceuticals have the ability to take your supplement company to new blazing heights.
We could assist you in further expanding your products by adding other products such as capsules, liquids, dry powders, tablets and lots more. This will certainly make you stand out in the business market.
Give these top 12 marketing strategies a try and your company will certainly keep growing.