Three savvy ways to sell private label supplements and nutraceuticals to your targeted customers
There has been a tremendous increase in the sales and growth of dietary and nutritional supplement products for quite a long period of time now. Presently, products that could only be found in the special health food stores can now be bought online, at grocery stores and in lots of nutritional and sports stores situated all over the country. More people are now imbibing the custom of taking dietary supplements with the belief that these products will ameliorate their health conditions, keep them fit, boost their perseverance levels and lots more.
According to a study by The United Kingdom’s Food Standards Administration (FSA) in 2008, approximately one-third of their country’s population, frequently engage in taking over the counter supplements and vitamins with 16% percent taking higher doses of these commodities.
Sales growth has been compatible with the growth of abundance, though some demands are yet to be made available by producers and distributors.
Additionally, the huge range of vitamins and products manufactured and distributed should indicate the strong desire for these products within the industry
Professional Advice in Marketing
The enormous production of varieties of these products has resulted in the need for a professional marketing guide. Presently there is a wide collection of programs, products and conflicting opinions on supplements and vitamins that even the average consumer will be compelled to seek medical advice on the right one to use.
According to Raj, an eight-year supplement sales representative, “There are three types of consumers. There is the gym enthusiast, the health enthusiast, and the tourist.
The gym enthusiast is only interested in the one brand they feel to be best – the best brand that will aid them in building more muscles. They do not rely on the sales representative of the store.
They can be quite boastful of their brand, but that doesn’t mean they won’t swap to a better one once convinced.”
He opined that the gym enthusiast goes all out to get their brand despite how difficult or easy it might be.
To them, the most outstanding marketing strategy is buying from come a fellow gymnast with probably some degrees. Private label supplement companies should as well consider using this exponential method online in order to keep these builders within their reach.
“Then comes the health food enthusiasts,” continues Raj. “This class of people tends to be only interested in obtaining necessary advice regarding a brand with little or no interest in the brand as they prefer buying from their preferred expert. They are only loyal to sales expert who they cling on for advice. Even if that particular sales representative relocates, they would follow them up. This invariably means that dietary supplement retailers would have to make adequate research on these set of people, locate them, convince them and create a long-lasting relationship with them.
Finally, Raj commended on the tourists. According to him, these set of people tend to come forth out of curiosity or owing to the fact that they have had ill luck with medical practitioners dealing with a health aliment. They can be reformed to daily customers only if they are given the right information by a professional dietitian.Often times these enthusiasts would prefer to treat their various ailments through the use of nutrition in place of their doctor’s pharmaceutical prescription and if they don’t get a rapid result, they tend to keep looking.”
There three categories of supplement buyers exemplify a wide range of factors and these are all important sectors of the industry.
Amending Customer Outreach
A potential consumer from any of these three demographics is likely to buy from an online vendor, or from a physical supplement store. Each location might encourage the growth of their brand in order to give their best to the community they find themselves in. No matter the number of locations a dietary supplement marketer may have, it’s wise to have an online presence that offers a wide range of nutritional supplements.
An honest online vendor should have a website with numerous and explicit landing pages, with each offering a unique type of adequate traffic to boost it. Lately, consumers are becoming more interested in their vitality and overall well-being and are also willing to spend more money on dietary supplements. In a 2015 study by Nielson Global Health and Wellness Survey, using 30,00 persons, about 80% were ever willing to pay some extra fee for some natural foods such as organic foods, calcium, and other fortified products.
Harnessing the Distrust in Medicine Supplement Sales
There has been a tremendous growing distrust in the medical world which has been attributed to the rigorous growth of dietary products. A 2014 report by the HealthDay News and collaborated by Harvard, revealed that other countries are more likely to place their trust on a medical personnel compared to the American citizens with the CDC opining this as the third reason behind the death of most Americans.
A good number of commentators have remarked that medical errors would have been the greatest cause of deaths and injury if only the medical industry were to admit to all of its errors. The supplement industry has some big work to do as most customers buy their commodities from sales professionals.
This places a big burden on the industry as it seeks ways to ameliorate this challenging situation.
In subsequent time, numerous merchants will be seeking medical assistance of professionals to safely fill the growing needs of this market. Irrespective of how this change might affect the growing market trends, we are certain it wouldn’t be to the markets detriment.
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